Jorge Lanza is a Honduran entrepreneur and technology innovator with 25+ years of experience. Founder and CEO of Harvverse, a pioneering AgriTech startup that won the Gold award at Fintech Americas 2025, merging agriculture with DeFi. Also founder and CEO of Experenta, an IT solution provider, and co-founder of Doctor7, a telemedicine platform. His career includes two decades at AB InBev and SABMiller leading digital transformation. A Villanova University graduate, he combines entrepreneurial vision with technical expertise, while being a coffee producer and part-owner of Finca La Huerta, winner of Honduras' Cup of Excellence.