Maroa-Isabell works where Arabic letterforms meet code. An Iraqi–Swedish design engineer and founder of Haarf, a research-led ed-tech studio advancing Arabic literacy, pairing typography, linguistics, and human–computer interaction. Treating complex scripts (Arabic) as design systems, merging craft and computation to create inclusive tools for families, classrooms, and communities. She prototypes systems that let Arabic be learned by hand, heard through augmented reality, and typed via adaptive interfaces. Trained at the Royal College of Art and Imperial College London, she employs a transdisciplinary lens to frame literacy as a choreography between morphology and tactility, learner and tool, heritage and future use.
