Today it is considered safe to give birth in Sweden, with maternal and child mortality rates being among the lowest in the world. Despite this, many women suffer from a fear of childbirth as they feel that they have little control over the pain endured. Stand Up(right) for a Safer Childbirth is a medical device that encourages women to take control of their bodies and manage their own pain levels. By maintaining an upright position throughout the birthing process, increased movement permits more endorphins to be released. This in turn allows the perceived level of pain to decrease, while also ensuring a safer delivery.