ani-MED

ani:MED is a collection of medical preparation aids which aim to reduce the anxieties and fears children experience in the lead up to common medical procedures and examinations. The products help children to gauge an understanding of what's about to happen and make them feel more comfortable. Playful user interaction also contributes to the better experience as playing has the ability to calm and relax a child. This is key when they are faced with uncertainty. ani:MED offers a child an opportunity to feel more in control thus reducing the potential for anxiety