Global Grad Show is now Prototypes for HumanityRead the story
With a user focused approach to design, James looks to address core issues through his work. Using research and ideation tools, user insights and key findings and are broken down into priorities, specifying key areas for design and development to be undertaken within. Often the simplest solutions are the best, through filtering these complex problems, considered solutions can be created. This approach of using design to positively impact social needs is what inspires the work James does.