Obelize was my MSc. Industrial Design graduation project at the Eindhoven University of Technology in The Netherlands. The fact that our privacy is increasingly at risk in our digital society triggered me to focus my design career on creating user-centered data privacy experiences. My vision is that a user-centered approach leads to more trust and happy customers instead of nudging users into intrusive privacy decisions. Dell Technologies shares the same idea, which is why I joined them as a UX designer after graduating last March.